Factors important to keep your website evergreen
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| Website design and development |
Content marketing
Content marketing is an essential marketing approach focused
on creating and distributing valuable, relevant, and consistent content to
attract and perpetuate a clearly-defined audience — and, ultimately, to drive
profitable customer i.e. sales. Instead of pitching your products integrate the
intention of customer behavior. Focus on strategy that what makes the customer
buy your product from others.
Area of Focus
Look into a company’s specialty or area of expertise before
you buy, and go with the chosen webhost that understands your particular needs
as a customer. While hosting content, blogs, videos never go with the cheapest
package. You will spend more time with the loading issues, server hosting.
Customer Reviews
This is one of those factors that you’ll have to get a
little creative to get your story on board. Do a Google search of competitors -
see what their current (or former) customers are saying about them. Are they
easy to contact for support? What’s the average time it takes to respond to
them? When they find a problem with a site, what’s their course of action?
This is one of the great things
about social media – ask a question about a company, and you’re more likely
than to get a few answers.
Identify Your Audience
You need to know
what audience you are trying to reach before you design your web pages. Knowing
your audience will help you present information in a suitable manner to
interest and attract the customers. There is no point, in writing your content
in a manner which people wouldn’t understand
Navigation
One of the biggest frustrations for visitors to a website is
not being able to find what they are looking for. Most visitors want to be able
to find content fairly easily. To that end, you should think about how users
will navigate around your site. Well there be an overall sitemap, will you
provide a main navigation on ever page, will you provide search boxes or quick
visit drop down menus? If people can’t easily get around your site, you may
find the leave and don’t return. Clean navigation is also important for search
engines as it allows them to easily crawl your website to rate your content.
SEO
Frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users, and these
visitors can be converted into customers. SEO may target different kinds of
search, including image search, local search, video search, news search and industry-specific vertical search engines.
G Connect Marketing provide services for SEO, Website development, Software Development at reasonable pricing.
Call us on 888 850-4022
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